Staging to Sell: The Real Estate Shift Toward Picture-Perfect Homes
Could home staging make a difference? A new report from NAR suggests it could help sell a home faster and for more money.
It helps buyers visualize how they’d live in the property. Eighty-three percent of buyers’ agents said staging made it easier for home buyers to visualize the property as their future home. Ameer notes that it could be particularly beneficial when the layout is challenging because it can show home shoppers what could fit and where.
It can result in a higher offer. Real estate agents say home staging can help their sellers net more money for a home. About 30% of real estate professionals reported a 1% to 10% increase in home value that they attributed to staging (19% of listing agents said staging increased offers by 1%–5% over similar, un-staged homes and 10% of listing agents noting a 6%—10% increase).
It can reduce time on the market. About half of real estate pros reported faster home sales: Thirty percent of listing agents reported a slight decrease in market time from home staging, whereas 19% reported a “greatly reduced” time for a home staying on the market. Only 4% of agents said that staging increased the time on the market.